Get Ready to “Snap Into A Slim Jim Table” – WWE & Slim Jim Extend Partnership

WWE and Slim Jim have officially announced a multi-year renewal of their partnership, a collaboration that will see Slim Jim become the center ring sponsor for Monday Night Raw and introduce a unique branding integration by placing its logo on all folding tables used across WWE programming.

Think about that for a second. This new agreement means Slim Jim branding will be featured on all folding tables used in Raw, SmackDown, NXT, and WWE Premium Live Events. The idea is to create unforgettable moments when WWE Superstars "Snap into a Slim Jim Table" during matches.

For the last 25 years, ever since the Attitude Era really popularized those insane Tables, Ladders, and Chairs matches with the Hardy Boyz, Dudley Boyz, and Edge & Christian, the fans' desire for tables has just exploded. It's almost Pavlovian at this point. You could have wrestlers bleeding, wrapped in barbed wire, covered in thumbtacks, and what will a significant portion of the crowd still be chanting? "WE WANT TABLES! WE WANT TABLES!"

It's like an extreme blood lust, but specifically for splintered wood and broken bodies. And now, every time a wrestler gets slammed through one, fans are going to see the Slim Jim logo right before the carnage.

Slim Jim has a notable history with professional wrestling. Many fans will recall their memorable sponsorship back in the 90s. This was when the legendary "Macho Man" Randy Savage became the face of the brand, with WWE and Slim Jim first crossing paths 30 years ago. Those commercials were incredibly energetic and made the tagline "Snap Into a Slim Jim!" a household catchphrase, one that has remained a hallmark of the Slim Jim brand. That campaign was a massive part of what helped make both Macho Man and Slim Jim pop culture icons due to their perfectly matched high energy.

It's not surprising to see them not only renew but deepen this partnership with WWE, especially given their shared history that now extends beyond three decades. They're tapping into that nostalgia while also creating these new, highly visible branding moments like the tables.

It's a multi-layered deal that will continue to include custom commercial spots featuring WWE Superstars, curated social media campaigns, and WWE Superstar appearances at select Slim Jim events. Ahead of SummerSlam 2023, Slim Jim became WWE's Official Meat Snack and launched a custom commercial and product campaign featuring current WWE Superstars Bianca Belair and LA Knight, continuing the synergy they've been building.