Report: AEW Dynamite’s Viewership on Max Is Bigger Than You Might Think
AEW fans wondering how well Dynamite has been doing on Warner Bros. Discovery’s streaming service Max now have some impressive numbers to back it up.
According to a report from B.J. Bethel of SEScoops, AEW Dynamite is averaging about 500,000 viewers per episode on Max. This figure notably complements the traditional Nielsen ratings, which usually clock in between 600,000 and 800,000 viewers per episode (including DVR playback).
When combined, these numbers indicate that AEW is regularly drawing a total audience in the range of 1.1 to 1.3 million viewers per episode, showcasing the growing importance of streaming platforms in wrestling viewership.
Dave Meltzer Adds Context on AEW’s TV Ratings
Wrestling journalist Dave Meltzer recently weighed in on these statistics, noting on Wrestling Observer Radio that AEW’s live TV ratings on cable might seem moderate at face value (typically around 600,000 viewers live), but he emphasized that the actual total viewership is significantly larger when factoring in delayed viewing and Max streaming.
Meltzer explained that streaming viewership isn't measured the same way as traditional TV ratings, making it challenging for fans and analysts to gauge AEW’s full reach without this additional context. AEW’s consistent presence on Max clearly shows the promotion has successfully expanded its footprint beyond just linear television.
Max’s Massive Reach Gives AEW New Opportunities
Another important note is the considerable audience Max provides AEW access to, with the platform boasting roughly 60 million subscribers in the United States alone. AEW’s presence on Max thus places it in front of a broader, potentially younger, and more digitally-focused audience, compared to traditional cable TV alone.
As streaming platforms become increasingly vital to content providers, AEW’s strong performance on Max positions the promotion well in an evolving media landscape, helping them attract new fans who might not regularly tune in via cable.