All Elite Wrestling star God's Hate frontman Brody King has announced a major collaboration with two iconic brands. This Friday, August 8th, Adidas and the streetwear brand Brain Dead will release a limited edition shoe and boot emblazoned with Brody King's branding.

The powerhouse wrestler took to Instagram to share his excitement about the project. He wrote, "This Friday @adidasoriginals X @wearebraindead X Brody King come together to bring you this extremely limited edition boot and shoe. Come out to the @brainslamwrestling event make sure you RSVP and grab a pair. It’s an extreme honor to work with two legendary brands and creating something so special."

Scroll through the carousel here to get a better look at the detail on the boots and shoes:

How To Get The Brody King Kicks

For fans looking to secure a pair of these exclusive items, Brody King noted that the best way is to sign up for the official Brain Dead newsletter. A limited quantity will also be available for purchase at the Brain Slam event this Friday in Los Angeles.

What Is Brain Slam?

To celebrate the launch of the Brody King x Adidas Japan collection, Brain Dead is hosting a special event called Brain Slam. The event is a unique fusion of professional wrestling and music. In their announcement, Brain Dead promised a massive show to honor the collaboration.

"To celebrate the @brodyxking x Adidas Japan collection we’ve put together an insane card & bringing out our friends in @neg_hc to perform," they stated. "Brain Dead and adidas invite you to Brain Slam to celebrate the release of the Brody King x adidas Japan collection. We’re bringing together global wrestling icons and a live set by Never Ending Game, uniting the worlds of sport, art, and music under one roof."

The event will feature a stacked card of international talent, including:

  • Brody King
  • Tiger Mask
  • Emi Sakura
  • Mei Suruga
  • Volador Jr.
  • Barbaro Cavernario
  • Neón
  • Magnus
  • Titán

The event takes place this Friday, August 8, 2025, at 2341 E Olympic Blvd in Los Angeles, California. Doors will open at 7 PM, with the show scheduled to begin at 8 PM. Fans can RSVP for free at this link.

5 Greatest Feuds in AEW History

"It was so unique and so personal," Swerve Strickland said about his blood feud with Hangman Adam Page. "It got so personal because it wasn't just two wrestlers, it's two human beings, and crossing the line of men. How far you're willing to go to push those buttons of someone that you truly hate? Why are you hating them? What are you going to do about it?"

"It's that hatred that actually brings out the best in the product of what AEW is, in my opinion. People get uncomfortable because we pushed the line so far." 

Throughout its short lifespan, AEW has created some of the most iconic and vicious feuds in pro wrestling history. A brand that isn't afraid to turn the violence up to sickening heights, AEW has allowed its rivalries to escalate to Tarantino levels, solidifying stars like MJF and Toni Storm in the process.

Some of these rivalries were simply to prove who exactly was the best in the world inside the ring, while others devolved into deeply personal wars based on hatred and the thirst for revenge. Regardless of intention, these are the five greatest feuds in AEW history.

Gallery Credit: AEW

11 Most Shocking + Violent Moments in AEW History

"I am unapologetic about my love of... whatever you want to call it... the deathmatch style, hardcore. I love that stuff," Jon Moxley famously told Chris Van Vliet. "I understand most people are gonna think that's crap and they're not gonna want to watch that. Although I make no apologies that I like that stuff, I would never foist it upon everybody else. It's not like I walked into AEW and was like 'Look, all my matches are going to be crazy.' I never imagined we'd be able to do stuff like that."

Since its official formation in 2019, AEW has become wrestling's premiere destination for extreme acts of violence. With an entire locker room influenced by Atsushi Onita's FMW and Paul Heyman's ECW, both the men and women of AEW have created gruesome and iconic moments that rival any era of pro wrestling.

Tables, ladders, chairs, garbage cans and even kendo sticks have become commonplace in hardcore matches. But a bat full of a nails? A hypodermic needle? A champagne bucket filled with broken glass? These instruments of pain remain sickening to the core.

Check out the most shocking and violent moments from AEW below.

Gallery Credit: AEW